Kara Segreto is vice president and chief marketing officer for Prudential Retirement, a division of Prudential Financial, Inc. (NYSE: PRU). Prudential is a leading provider of defined contribution, defined benefit, nonqualified deferred compensation plan administration, and institutional investment and risk management services.
Segreto directs branding and defines client experience programs for Prudential Retirement. She oversees the marketing strategies, business and competitive intelligence, creative services, marketing operations and communication functions for Prudential Retirement’s business lines, and is also leading the evolution of Prudential Retirement’s digital strategy. Segreto is a member of Prudential Financial’s Marketing Council and the Enterprise Advertising Council.